Trainerize vs TrueCoach 2026: Prices, Fees and Fit

Trainerize or TrueCoach: which is better in 2026?

Trainerize is cheaper at most roster sizes and scales much further: 15 clients cost $50 a month on Pro 15, 30 clients $79, and tiers go up to 1,000 clients. Its nutrition coaching ($20 or $45) and Stripe payments ($10) are monthly add-ons. TrueCoach costs more, $69.98 a month for up to 20 clients and $164.98 for up to 50, but includes a custom-branded app from the Standard plan and payments with no monthly add-on, at a flat 5% per transaction. Above 50 clients TrueCoach is quote-only.

Checked October 2026 against the Trainerize pricing page and the TrueCoach pricing page. Both vendors state their prices in US dollars.

How each tool is priced

Both charge by client tiers, not per individual client, and neither adds a per-client overage fee. When you outgrow a tier you move to the next one. The difference is in how many tiers there are and where they stop.

Trainerize plans

Annual billing saves 10% and is charged once a year. Enterprise (over 1,000 clients or 5+ locations) is quote-only. Our Trainerize pricing breakdown goes through every tier and add-on.

TrueCoach plans

TrueCoach's default agreement is month to month. Annual plans come with a 90-day money-back guarantee for first-time annual subscribers (the page says restrictions apply). The pricing FAQ answers "Are there any extra fees?" with "Nope, what you see is what you get", which holds for the subscription; payment processing is a separate fee, covered below. More detail in our TrueCoach pricing breakdown.

What each costs at 10, 30 and 75 clients

You pay for the smallest tier that covers your active clients. Here is the base subscription on monthly billing, with the annual per-month price in brackets:

The base price is only half the comparison. On Trainerize, adding Advanced Nutrition Coaching and Stripe payments takes those three figures to $80, $134 and $235 a month. TrueCoach has no add-ons to switch on, but it takes 5% of the payments you collect through it and includes the branded app that Trainerize sells separately. So at 10 clients, a coach who wants a branded app and payments may find TrueCoach Standard close to Trainerize once the one-time app fee and add-ons are counted.

Fees and extras that change the real cost

Payments

Trainerize: the Stripe Integrated Payments add-on is $10 a month on Grow and Pro (included on Studio and Enterprise). Stripe then charges its own processing fee per transaction. Trainerize's Stripe payments page points to Stripe for rates and does not list an extra Trainerize percentage.

TrueCoach: payments are included with no subscription add-on, but TrueCoach Payments charges a flat 5% per transaction on the invoice total, refunds included, per its processing fees article. For every $1,000 you bill through it, that is $50.

A flat monthly fee suits coaches who bill a lot through the app. A percentage suits coaches who bill little, or who take most payments outside the app.

Branded app

TrueCoach includes a custom-branded fitness app on Standard and Pro. Trainerize sells one on Pro plans for a $169 one-time fee, plus your own Apple Developer account at $99 a year, per its branded app page. Studio plans include a Studio-level branded app.

Nutrition

Trainerize lists client meal and macro tracking among its headline features, and sells Advanced Nutrition Coaching as an add-on: $20 a month on Grow, Pro 5 and Pro 15, $45 on Pro 30 to Pro 200. TrueCoach's nutrition runs through its MyFitnessPal Nutrition and Habit Tracker. If you write detailed meal plans, price Trainerize with the add-on and test whether TrueCoach's MyFitnessPal route covers how you coach.

Trials and commitment

Trainerize has a 30-day free trial with no credit card, after which the account drops back to the free plan; add-ons are not included in the trial. TrueCoach has a 14-day free trial with no credit card. Trainerize's annual plans save 10%; TrueCoach labels its annual plans as one month free (Starter) or two months free (Standard and Pro).

Three coaches, priced out

Tier tables are easier to read with a real roster in mind. These three cases use only the published prices above, on monthly billing.

Online coach with 12 clients, meal plans, payments in the app, wants a branded app

On Trainerize this is Pro 15 at $50, plus $20 for Advanced Nutrition Coaching and $10 for Stripe payments: $80 a month, plus $169 once for the branded app and $99 a year to Apple. On TrueCoach it is Standard at $69.98 a month with the branded app included, and 5% of whatever clients pay through TrueCoach Payments. Nutrition on TrueCoach goes through the MyFitnessPal tracker rather than a paid add-on. For this coach the two land close, and the choice comes down to how you like to write nutrition and how much you bill through the app.

Hybrid trainer with 40 clients, most payments by bank transfer outside the app, no branded app

Trainerize Pro 50 costs $135 a month, or $180 with the $45 nutrition add-on. TrueCoach Pro costs $164.98. Because payments happen outside the app, TrueCoach's 5% does not apply and Trainerize's Stripe add-on is not needed. Trainerize is cheaper here unless the nutrition add-on is a must. Trainera Business covers 75 clients for $99 in the US, with nutrition plans included and 0% on bank transfers.

Coach with 60 clients and a small team

Trainerize Pro 75 is $180 a month with published prices all the way to Studio Max. TrueCoach has no published price above 50 clients, so you would need a quote before you can compare. If you expect to pass 50 within a year, ask TrueCoach for that quote during the trial, not after.

What to check during the free trial

Both trials need no credit card, so use them properly. A two-week trial goes quickly, which matters most for TrueCoach.

1. Build one real program from your own template, with the exercise variations you actually use, and see how long it takes.
2. Send it to a test client on your own phone. The client app is what your clients judge you by, so log a full workout as they would.
3. Write one week of nutrition the way you coach it. On Trainerize remember the advanced nutrition tools are an add-on and are not in the trial.
4. Walk through payment setup and work out your monthly payments cost: $10 plus Stripe's fee on Trainerize, 5% on TrueCoach.
5. Price your six-month roster on both, including the tier you would land on after a good month.

Features, side by side

This table sticks to what each vendor lists on its own pricing and feature pages.

In practice, the bigger difference is the shape of each business they suit. Trainerize has a tier for almost every roster size and a studio path. TrueCoach keeps three plans and puts the branded app inside them, which suits a solo online coach with a stable roster of 6 to 50 clients.

Mistakes to avoid when choosing between them

• Pricing at today's roster. On TrueCoach, client 21 moves you from $69.98 to $164.98, an increase of $95 a month. On Trainerize, client 31 moves you from $79 to $135. Price both at where you expect to be in six months.
• Comparing base prices only. Trainerize's nutrition and payments add-ons can add $30 to $55 a month. TrueCoach's 5% fee grows with what you bill.
• Forgetting the branded app. If a branded app is part of your plan, TrueCoach Standard includes it, and Trainerize charges $169 once plus Apple's yearly fee.
• Assuming TrueCoach scales past 50. It does, but on a custom quote you cannot see in advance.
• Locking into annual too early. The saving is real (10% on Trainerize, one or two months on TrueCoach), but you pay the year up front. Use the trial and a month or two of monthly billing first.

Moving from one to the other

Coaches switch in both directions: from TrueCoach to Trainerize when they pass 50 clients, and from Trainerize to TrueCoach when they want the branded app inside the plan price. Whichever way you go, the risky part is the clients, not the software.

• Pay for one overlapping month so both systems run while clients move.
• Rebuild your top three or four templates first; those cover most clients.
• Tell clients the date, what changes for them and how to log in, before you send the invite.
• Move payments last, after every client has logged a workout in the new app, so nobody is billed twice.

Where Trainera fits

Trainera is a third option worth pricing if you want one flat price per plan. In US dollars, as shown on trainera.fit/pricing for the US: Free $0 for 3 clients, Starter $19.99 for 10, Pro $49.99 for 30, Business $99 for 75, and Enterprise on a custom quote. Prices differ by country: the UK, Australia, Canada, Switzerland, Mexico and several eurozone countries see local-currency prices.

What is in the plan:

• Training and nutrition plans, check-ins, habits and chat, with a library of 1,970+ exercises with video and 1,500+ recipes. There is no separate nutrition add-on.
• Payments by card, PayPal, bank transfer or cash. Coaching payments through Trainera's Stripe or PayPal carry a platform fee of 8% on Free and Starter, 5% on Pro, 3% on Business and 1% on Enterprise; cash and bank transfer carry 0%.
• Wearables: clients can connect Apple Health on iPhone, Health Connect on Android, Fitbit or Polar.
• A listing in the Trainera trainer marketplace, an app in 27 languages, live streams on Pro and up, courses on Business and up, and automations from Starter (1 on Starter, 3 on Pro, 10 on Business).

Where the others are the better pick: if your clients train with Garmin or WHOOP, TrueCoach lists both and Trainera does not connect to them. If you want your own branded app at a modest price, TrueCoach Standard includes one and Trainerize sells one for $169; on Trainera your own store app comes only with Enterprise, while Business gives you your own logo and a website on your own domain. And if you run a studio with hundreds of clients, Trainerize's Studio tiers have published prices.

If you move from either tool, Trainera's team moves your clients and plans across for free from your export; see switching to Trainera and our guide on how to switch coaching platforms without losing clients.

Which one to pick for your coaching business

• New coach, under 15 clients, tight budget: Trainerize Pro 5 or Pro 15, or Trainera Free or Starter. TrueCoach Starter at $29.98 covers only 5 clients.
• Online coach with 6 to 20 clients who wants a branded app: TrueCoach Standard is the simplest package.
• Coach growing past 20 clients: Trainerize is cheaper per tier up to 50, and keeps publishing prices above it.
• Coach whose clients wear Garmin or WHOOP: TrueCoach Standard or Pro.
• Coach who wants nutrition and payments in one flat plan price: compare Trainera Starter, Pro and Business against the totals above.

For head-to-heads with Trainera, read Trainera vs Trainerize and Trainera vs TrueCoach. If neither tool fits, our lists of Trainerize alternatives and TrueCoach alternatives compare the rest of the field.

Related reading

• Trainerize vs Kahunas: Which Is Better in 2026?
• Everfit vs TrueCoach 2026: Cost at 10, 30 and 75 Clients Compared
• Everfit vs Trainerize 2026: Which Is Better for Personal Trainers?
• Trainera vs TrueCoach: Honest 2026 Comparison
• Trainera vs Trainerize: Honest 2026 Comparison