Everfit vs TrueCoach 2026: Cost at 10, 30 and 75 Clients Compared

Everfit vs TrueCoach: the short answer

Everfit is usually the cheaper of the two on published prices and has a free plan for up to 5 clients, but several modules such as payments and meal plans are paid add-ons. TrueCoach costs more per client, has no free plan and stops publishing prices at 50 clients, but its plans bundle payments and, from Standard, a custom-branded app. Pick Everfit if you want a free start and fine-grained scaling; pick TrueCoach if you want a simple, programming-first tool with fewer moving parts.

Every figure below comes from the two official pricing pages (Everfit and TrueCoach), read on 25 September 2026 in US dollars. We make coaching software ourselves, so we explain our sources and rules in how we compare fitness software.

How Everfit and TrueCoach price their plans

Both use per-client pricing: the monthly price depends on how many active clients you coach, so your bill grows with your roster. The difference is the size of the steps.

Per-client pricing, in one sentence: you pay for a band of clients (for example up to 20), and passing the band moves you to the next price. Everfit uses many small bands; TrueCoach uses three large ones.

Prices checked on 25 September 2026 from each vendor's pricing page.

Both pages can show the yearly-billed price by default, so check which toggle is on before you compare. Everfit's yearly billing saves roughly 16 percent; TrueCoach's annual plans carry a 90-day money-back guarantee.

Monthly cost at 10, 30 and 75 clients

At 10 clients Everfit costs $29 a month and TrueCoach $69.98. At 30 clients it is $75 against $164.98. At 75 clients Everfit costs $120, while TrueCoach publishes no price.

Prices checked on 25 September 2026 from each vendor's pricing page.

Two things change this picture. First, TrueCoach Starter stops at 5 clients, so a coach with 6 to 20 clients pays the Standard price, which already includes the branded app. Second, Everfit's base price does not include every module: Payments and Packages starts at $9 a month, Meal Plans and Recipe Books at $39, On-Demand Collections at $25 (included in Studio) and Autoflow automation at $29 for the first 30 clients. A 30-client Everfit coach who adds payments pays from $84, still below TrueCoach's $164.98, but the gap narrows as add-ons pile up. For the full Everfit ladder, see our Everfit pricing breakdown; for the wider market, the fitness software pricing index 2026.

Features that matter for the decision

Both tools cover the core of online coaching: program building, an exercise library and client messaging. They differ in what is bundled and what is sold separately.

"Not listed" means the pricing page does not mention it, not that the product lacks it. If a row decides your choice, ask the vendor or test it in the trial.

Where Everfit is strong

Everfit bundles more client-side tools into Pro: habit coaching, forms, a food journal, booking and an AI Smart Response feature for messages. Studio adds group chat, broadcasts and an on-demand training portal, which suits coaches who run group programs.

Where TrueCoach is strong

TrueCoach keeps the product focused on programming and communication, with a large video exercise library and payments from the first plan. Fewer plans and fewer add-ons make the monthly bill easier to predict up to 50 clients.

Branded app: what each one includes

TrueCoach lists a custom-branded fitness app on Standard and Pro; Everfit's Pro and Studio put your logo and colours inside the Everfit client app, and a full white-label app is Enterprise only.

White label, in one sentence: the app appears under your own name and icon in the App Store and Google Play instead of the vendor's. The two pricing pages use similar words for different things, so before you pay, ask each vendor three questions: whose name clients see in the app store, whose name is on push notifications, and whether a store listing needs extra fees or developer accounts.

Payments and fees

TrueCoach includes automated payments, powered by Stripe, from its Starter plan. Everfit sells Payments and Packages as an add-on from $9 a month.

Neither pricing page publishes a payment processing rate, and neither states a setup fee. If you sell monthly coaching subscriptions, ask both vendors for their card fees in writing and add them to the table above; at higher revenue the processing cost can matter more than the plan price.

Languages and markets

Neither pricing page states which languages the client app supports, and both publish prices in US dollars only.

If your clients do not read English, test the client app in their language during the trial before moving anyone. Coaches outside the US should also check how their bank handles USD charges.

Who should pick which

Choose by roster size, how much you want bundled, and whether a branded app is a must today.

• Everfit is best for coaches starting out who want a free plan, coaches who grow a few clients at a time and want small price steps, and coaches who run habit, nutrition-journal or group programs.
• Everfit is not the right fit for coaches who want payments, meal plans and automations without paying for add-ons, or who need a fully white-label app without an Enterprise contract.
• TrueCoach is best for strength and online coaches who want a straightforward programming tool, payments from day one and a custom-branded app from the Standard plan.
• TrueCoach is not the right fit for coaches on a tight budget, coaches with more than 50 clients who need a published price, or anyone who wants a free plan instead of a trial.

For other head-to-heads, see Everfit vs Trainerize and Trainerize vs TrueCoach.

If neither fits

If per-client pricing is the problem, look at tools that charge per plan instead. Trainera, which publishes this page, is one: trainers pay per plan, never per client, with a free plan for up to 3 clients and, in the US, $19.99 a month for up to 10 clients, $49.99 for up to 30 and $99 for up to 75 (prices are set per country). Trainera takes a platform fee on coaching paid inside it (8 percent on Free and Starter, 5 on Pro, 3 on Business), the app works in 26 languages, a separate app under your own name in the stores is Enterprise only, and it offers free migration help from TrueCoach and Everfit. It is not the right pick if you want TrueCoach's bundled wearables and Zapier or Everfit's group-program tools; the TrueCoach alternatives and Everfit alternatives lists cover more options. You can try Trainera free with up to 3 real clients.

How to decide in 20 minutes

Run the same short test on both tools before you commit.

1. Write down your active clients today and in six months, and find the plan each vendor puts you on.
2. List the modules you would really use (payments, meal plans, automations, branded app) and add their prices.
3. Open both free options (Everfit's free plan or trial, TrueCoach's 14-day trial) and build one real week of training for one client.
4. Ask both vendors for payment processing rates and branded-app details in writing.

The tool with the lower total at your six-month roster, that your clients find easy on their phones, is the right one for you.

Related reading

• Everfit vs Trainerize 2026: Which Is Better for Personal Trainers?
• Trainerize vs TrueCoach: Which Is Better in 2026?
• How Much Does Personal Trainer Software Really Cost in 2026?
• Trainera vs TrueCoach: Honest 2026 Comparison
• Fitness software pricing index 2026